We wanted to create awareness of the new technologies and innovations coming along with electric vehicles to Abu Dhabi and the wider region in MENA. And also, we wanted our customers to know how active and proactive we are in preparation for the next chapter of mobility that's along the way. It may take some time for population to uptake because of the infrastructure and all, however, we are on the ball - we want to bring the best services to Abu Dhabi, as all our customers deserve. Participation in this event has multiple benefits for us; one of which is not necessarily the benefit in in terms of dollars and dirhams, it is about contributing to Abu Dhabi's success. This is a regional event that's held in Abu Dhabi, and we are our Abu Dhabi family, and we contribute, we participate, and we do everything we can for it to be successful. And in terms of awareness to our customers, hopefully we have been able to enlighten our customers with all future technologies that are coming up, and that we are here, available for them, to help them, and to create a great customer experience in the future.
CEO at Al Masaood Automobiles